Why Does Netflix Syndrome Occur: A Study on the Effect of Content Choice Deferral on Stress
Through the psychological concept of the paradox of choice, this study investigates how factors influencing the deferral of content choices on over-the-top (OTT) platforms contribute to user stress. Specifically, it examines how content overload, social capital, and affective ambivalence affect user...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ANPOR Korea
2025-02-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2025.13.1.3 |
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