Why Does Netflix Syndrome Occur: A Study on the Effect of Content Choice Deferral on Stress

Through the psychological concept of the paradox of choice, this study investigates how factors influencing the deferral of content choices on over-the-top (OTT) platforms contribute to user stress. Specifically, it examines how content overload, social capital, and affective ambivalence affect user...

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Bibliographic Details
Main Authors: Hun Kim, Jong Hwan Choi, Tantan Bao
Format: Article
Language:English
Published: ANPOR Korea 2025-02-01
Series:Asian Journal for Public Opinion Research
Online Access:https://doi.org/10.15206/ajpor.2025.13.1.3
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