Sexist advertising of women car washers in the Andean mountains

The struggle for gender equity is progressing positively; however, the Peruvian highlands, characterized by its predominantly macho characteristics, lags behind in achieving this equity. The study on sexist advertising in car wash centers in the Peruvian highlands was conducted based on participant...

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Bibliographic Details
Main Authors: Edgar Gutiérrez-Gómez, Sonia Beatriz Munaris-Parco, Ketty Marilú Moscoso-Paucarchuco, Juan Quispe-Rodríguez, Jaime Carmelo Aspur-Barrientos
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Sociology
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Online Access:https://www.frontiersin.org/articles/10.3389/fsoc.2025.1442815/full
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