E-Communication Strategies of Bogor’s Indie Musicians to Resist Marginalization in the Music Industry
This study examines how the e-communication-based marketing mix (7Ps) influences customer loyalty among Spotify listeners engaging with indie musicians from Bogor. Data were collected from 400 respondents using a quantitative approach and analyzed through Pearson correlation and multiple linear reg...
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| Format: | Article |
| Language: | English |
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Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung
2025-03-01
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| Series: | Society |
| Subjects: | |
| Online Access: | https://societyfisipubb.id/index.php/society/article/view/803 |
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