Analysis of the Package Tour Consumption Behaviors of Families in Taiwan, 2009–2019

Destination platforms provide travel information and cheaper travel products, thus increasing the number of individual travelers. Therefore, travel agencies need to understand consumer behaviors toward family package tours and maintain and create new business opportunities. Using the cohort analysis...

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Bibliographic Details
Main Authors: Tzong-Shyuan Chen, Chi-Pei Ou Yang, Jui-Yuan Chu
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Engineering Proceedings
Subjects:
Online Access:https://www.mdpi.com/2673-4591/74/1/80
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