Business Going Concern: Encourage and Raise the Competitiveness of Small Businesses Through Digital Marketing Strategies
Small businesses face challenges in maintaining going concern, especially amid today’s disruptive era. An innovative digital marketing mix strategy is key to building competitive advantage and enhancing marketing performance. This study examines how small businesses adapt to complex environments. F...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2025-05-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/775 |
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