Markets and the creative paradigm: Identity variability in English-Greek translated promotional material
The study uses as a starting point a set of value dilemmas traced in corporation management strategies worldwide; these dilemmas can offer a rationale for exploring whether and how automobile industry advertising on UK-Greek corporation homepages creatively employs values inherent in relevant mana...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2018-01-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7825 |
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