SOCIAL NETWORKS AS PLATFORMS FOR COMMUNICATION ACTIVITY OF PUBLISHERS

This article examines the current state of social media usage as a platform for interaction between publishers and their readership. It confirms the continued significance of these platforms in maintaining business communication activity amid digital transformation. The study identifies key challeng...

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Bibliographic Details
Main Author: Svitlana Vodolazka
Format: Article
Language:English
Published: Borys Grinchenko Kyiv Metropolitan University 2025-06-01
Series:Інтегровані комунікації
Subjects:
Online Access:https://intcom.kubg.edu.ua/index.php/journal/article/view/401
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