The Role of Product Quality and Price in Shaping Consumer Purchasing Decisions at Harvest Chicken Express Glenmore

The Role of Product Quality and Price in Shaping Consumer Purchasing Decisions at Harvest Chicken Express Glenmore

Competition is getting tougher in the culinary field, making Harvest Chicken Express Glenmore need to understand the factors that influence consumer purchasing decisions when buying products. This study aims to examine and analyze the effects of the independent variables, partially and simultaneous...

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Bibliographic Details
Main Authors: Muhammad Sholehuddin, Shinta Setiadevi
Format: Article
Language:English
Published: Politeknik Negeri Jember 2024-06-01
Series:Jurnal Manajemen Agribisnis dan Agroindustri
Subjects:
product quality
service quality
price
purchase decision
Online Access:https://jmaa.polije.ac.id/index.php/journal/article/view/91
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