The Role of Product Quality and Price in Shaping Consumer Purchasing Decisions at Harvest Chicken Express Glenmore
Competition is getting tougher in the culinary field, making Harvest Chicken Express Glenmore need to understand the factors that influence consumer purchasing decisions when buying products. This study aims to examine and analyze the effects of the independent variables, partially and simultaneous...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Jember
2024-06-01
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| Series: | Jurnal Manajemen Agribisnis dan Agroindustri |
| Subjects: | |
| Online Access: | https://jmaa.polije.ac.id/index.php/journal/article/view/91 |
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