Competitive Revenue Management (Rm.) Strategies of Five Star Hotels: A Case From Istanbul
In today’s competitive world, the primary goal of hotels is to generate sustainable profitability. In order to achieve this goal, businesses are required to develop well-designed strategies and policies. Every vacant hotel room leads to a direct loss for the company. Therefore, because of the fixed...
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Main Authors: | Tevfik Demirciftci, Sahin Osmanoglu |
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Format: | Article |
Language: | English |
Published: |
Istanbul University Press
2023-12-01
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Series: | Journal of Economy Culture and Society |
Subjects: | |
Online Access: | https://dergipark.org.tr/en/download/article-file/3244273 |
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