Competitive Revenue Management (Rm.) Strategies of Five Star Hotels: A Case From Istanbul

In today’s competitive world, the primary goal of hotels is to generate sustainable profitability. In order to achieve this goal, businesses are required to develop well-designed strategies and policies. Every vacant hotel room leads to a direct loss for the company. Therefore, because of the fixed...

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Bibliographic Details
Main Authors: Tevfik Demirciftci, Sahin Osmanoglu
Format: Article
Language:English
Published: Istanbul University Press 2023-12-01
Series:Journal of Economy Culture and Society
Subjects:
Online Access:https://dergipark.org.tr/en/download/article-file/3244273
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