DIGITAL TRANSFORMATION IS ONE OF THE MOST CRITICAL CHALLENGES AND OPPORTUNITIES FOR MODERN BUSINESSES

DIGITAL TRANSFORMATION IS ONE OF THE MOST CRITICAL CHALLENGES AND OPPORTUNITIES FOR MODERN BUSINESSES

This article explores the opportunities and challenges of digital transformation for small and medium-sized enterprises (SMEs) in Georgia, comparing them with the experiences of European countries. The article analyzes digital development trends among Georgian SMEs, presenting research data a...

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Bibliographic Details
Main Author: Roin Tateshvili
Format: Article
Language:English
Published: Kutaisi University 2025-06-01
Series:ეკონომიკური პროფილი
Subjects:
small business
digital technology
internet marketing
Online Access:http://economicprofile.org/pdf/29/Geo/%E1%83%97%E1%83%90%E1%83%97%E1%83%94%E1%83%A8%E1%83%95%E1%83%98%E1%83%9A%E1%83%98%20%E1%83%A0.,.pdf
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http://economicprofile.org/pdf/29/Geo/%E1%83%97%E1%83%90%E1%83%97%E1%83%94%E1%83%A8%E1%83%95%E1%83%98%E1%83%9A%E1%83%98%20%E1%83%A0.,.pdf

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