Perceived Risk & Intention to Invest Through Online Real Estate Sites

The research aims to identify how perceived risk tends to affect the intention to invest through online real estate sites. It also tends to identify the mediating role of investing attitude of the investors and their brand equity related to those sites. Survey approach was used to gather and compile...

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Bibliographic Details
Main Authors: Zaheer Kainat, Mumtaz Tahir, Fatima Tayyba, Kamran Muhammad, Alharthi Majed
Format: Article
Language:English
Published: Sciendo 2025-06-01
Series:Real Estate Management and Valuation
Subjects:
Online Access:https://doi.org/10.2478/remav-2025-0015
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