Образ адресата рекламного текста с точки зрения постулатов речевого общения
The aim of this paper is to describe the features of advertising texts, which convey implicit information about the character of their target audience. This problem can be solved by analyzing the peculiarities of using Grice’s rules in texts for efficient communication. Information about the expecte...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Adam Mickiewicz University in Poznań
2016-02-01
|
| Series: | Studia Rossica Posnaniensia |
| Online Access: | https://pressto.amu.edu.pl/index.php/strp/article/view/4984 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|