Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior
The aim of this study was to explore the influence of a personal information agreement on customers’ information disclosure behavior. By integrating the existing privacy calculus theory, we sought to understand customer behavior in the context of encountering a personal information agreement and to...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Online Access: | https://www.mdpi.com/0718-1876/20/1/49 |
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| _version_ | 1850205258300522496 |
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| author | Seung Jun Baek Hong Joo Lee |
| author_facet | Seung Jun Baek Hong Joo Lee |
| author_sort | Seung Jun Baek |
| collection | DOAJ |
| description | The aim of this study was to explore the influence of a personal information agreement on customers’ information disclosure behavior. By integrating the existing privacy calculus theory, we sought to understand customer behavior in the context of encountering a personal information agreement and to provide insights into the efficacy of a company’s privacy policy. Our findings reveal that upon encountering a personal information agreement, customers perceive both a privacy retention period policy and privacy information sharing policy. We discovered that both policies significantly influence the perception of privacy benefits, but only the privacy information sharing policy impacts the perception of privacy risk. Furthermore, while privacy benefits were found to dictate information disclosure behavior in the context of a personal information agreement, perceptions of privacy risk did not significantly affect this behavior. |
| format | Article |
| id | doaj-art-f356dffd37394bd18f24f2ee7e891d59 |
| institution | OA Journals |
| issn | 0718-1876 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj-art-f356dffd37394bd18f24f2ee7e891d592025-08-20T02:11:08ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762025-03-012014910.3390/jtaer20010049Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer BehaviorSeung Jun Baek0Hong Joo Lee1Department of Business Administration, The Catholic University of Korea, Bucheon 14662, Republic of KoreaDepartment of Business Administration, The Catholic University of Korea, Bucheon 14662, Republic of KoreaThe aim of this study was to explore the influence of a personal information agreement on customers’ information disclosure behavior. By integrating the existing privacy calculus theory, we sought to understand customer behavior in the context of encountering a personal information agreement and to provide insights into the efficacy of a company’s privacy policy. Our findings reveal that upon encountering a personal information agreement, customers perceive both a privacy retention period policy and privacy information sharing policy. We discovered that both policies significantly influence the perception of privacy benefits, but only the privacy information sharing policy impacts the perception of privacy risk. Furthermore, while privacy benefits were found to dictate information disclosure behavior in the context of a personal information agreement, perceptions of privacy risk did not significantly affect this behavior.https://www.mdpi.com/0718-1876/20/1/49personal information agreementprivacy calculusprivacy paradoxinformation disclosure behaviorprivacy policy |
| spellingShingle | Seung Jun Baek Hong Joo Lee Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior Journal of Theoretical and Applied Electronic Commerce Research personal information agreement privacy calculus privacy paradox information disclosure behavior privacy policy |
| title | Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior |
| title_full | Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior |
| title_fullStr | Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior |
| title_full_unstemmed | Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior |
| title_short | Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior |
| title_sort | unravelling the effects of privacy policies on information disclosure insights from e commerce consumer behavior |
| topic | personal information agreement privacy calculus privacy paradox information disclosure behavior privacy policy |
| url | https://www.mdpi.com/0718-1876/20/1/49 |
| work_keys_str_mv | AT seungjunbaek unravellingtheeffectsofprivacypoliciesoninformationdisclosureinsightsfromecommerceconsumerbehavior AT hongjoolee unravellingtheeffectsofprivacypoliciesoninformationdisclosureinsightsfromecommerceconsumerbehavior |