Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior

The aim of this study was to explore the influence of a personal information agreement on customers’ information disclosure behavior. By integrating the existing privacy calculus theory, we sought to understand customer behavior in the context of encountering a personal information agreement and to...

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Bibliographic Details
Main Authors: Seung Jun Baek, Hong Joo Lee
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/1/49
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