The Values of Fame: Exploring the Visual and Textual Representations of Basic Values in Influencers’ Instagram Content

Despite the popularity of social media influencers (SMIs), little is known about how their content reflects and conveys certain values, leaving a gap in understanding their role as value intermediaries. This content analysis examined the representation of Schwartz values in the Instagram profiles of...

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Bibliographic Details
Main Authors: Anaëlle J. Gonzalez, Isra Irmak Akgün, Laura Vandenbosch
Format: Article
Language:English
Published: SAGE Publishing 2025-06-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251339035
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