Sales through note-sharing: influences on the shopping behavior of “Xiaohongshu” users
IntroductionTo attract more users and promote purchase habits, social e-commerce platforms constantly propose new interaction techniques and marketing strategies. “Xiaohongshu” immediately became famous due to its popular “grass-planting” function. The platform established the “Sales through note-sh...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1334637/full |
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