Die uitbeelding van die vroulike rol in advertensies in Suid-Afrikaanse vrouelydskrifte
In South Africa there is growing concern regarding the manner in which women are portrayed in advertisements. Up to now no studies have been undertaken in support or otherwise of this concern. However, theories of mass communications support the fact that advertising is powerful enough to prescribe...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2060 |
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