WAYS OF ADEQUATE PERLOCUTION EFFECT DEVELOPMENT WITHIN THE PROCESS OF ADVERTIZING TEXT TRANSLATION

The article studies the main ways of preserving a pragmatic dominant within the process of German-Russian translation of advertizing messages. Challenges in achieving adequate perlocution effect are preconditioned, first of all, not by verbalization systems diversity only but differences in linguocu...

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Bibliographic Details
Main Authors: N. V. Nagamova, I. V. Chepurina
Format: Article
Language:Russian
Published: North-Caucasus Federal University 2021-09-01
Series:Гуманитарные и юридические исследования
Subjects:
Online Access:https://humanitieslaw.ncfu.ru/jour/article/view/694
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