Understanding the Adoption of Smart Textiles: Insights from Innovation Theory and Interpretative Phenomenological Analysis of Interactive Experiences
This paper investigates the utilisation of smart interactive products by millennial consumers in the fashion industry and how their perceptions and experiences influence the adoption of such products. To achieve this, it employs a generational perspective. It utilises Midgley and Dowling’s theory of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-01-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/52/1/23 |
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