Understanding the Adoption of Smart Textiles: Insights from Innovation Theory and Interpretative Phenomenological Analysis of Interactive Experiences

Understanding the Adoption of Smart Textiles: Insights from Innovation Theory and Interpretative Phenomenological Analysis of Interactive Experiences

This paper investigates the utilisation of smart interactive products by millennial consumers in the fashion industry and how their perceptions and experiences influence the adoption of such products. To achieve this, it employs a generational perspective. It utilises Midgley and Dowling’s theory of...

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Bibliographic Details
Main Authors: Ramona Cook, Anthony Kent, Tom Fisher, Naomi Braithwaite
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Engineering Proceedings
Subjects:
smart interactive products
millennial consumers
fashion industry
perceptions
experiences
adoption
Online Access:https://www.mdpi.com/2673-4591/52/1/23
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