Understanding the Adoption of Smart Textiles: Insights from Innovation Theory and Interpretative Phenomenological Analysis of Interactive Experiences
This paper investigates the utilisation of smart interactive products by millennial consumers in the fashion industry and how their perceptions and experiences influence the adoption of such products. To achieve this, it employs a generational perspective. It utilises Midgley and Dowling’s theory of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-01-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/52/1/23 |
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| Summary: | This paper investigates the utilisation of smart interactive products by millennial consumers in the fashion industry and how their perceptions and experiences influence the adoption of such products. To achieve this, it employs a generational perspective. It utilises Midgley and Dowling’s theory of predisposition to innovate as its theoretical framework, providing a comprehensive exploration of consumers’ experiences with these products. To bridge the gap in understanding consumers’ limited adoption of smart textile (ST) products, this research employs Interpretive Phenomenological Analysis (IPA). This methodological choice is driven by uncovering how real-life experiences impact consumer behaviour in this context. Expanding on previous work, the research comprised two separate qualitative studies utilising Interpretive Phenomenological Analysis (IPA). Participants interact with specific interactive smart textiles, namely, the Levi’s Jacket by Google. Participant recruitment utilised the snowballing method, which was adapted due to the constraints imposed by the COVID-19 pandemic. |
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| ISSN: | 2673-4591 |