The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia
Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as communication agents. This study aims to...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6397 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|