The possibility of using Internet marketing techniques in a scientific library
The essence, structure and advantages of using internet-marketing technologies are considered. The structure of marketing internet communication complex for the library marketing activity with the account of its non-profit specific character is proposed.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library
2013-06-01
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| Series: | Библиосфера |
| Subjects: | |
| Online Access: | https://www.bibliosphere.ru/jour/article/view/806 |
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