Examination of the Impact of Trust in Influencers and Perceived Content Quality on Brand Awareness, Consumer Interaction, and Purchase Intent: The Case of Türkiye
Nowadays, many brands are increasing their collaboration with Influencers. For this reason, many social media celebrities appear before social media users with new content every day. The ability of influencers to gain response is undoubtedly closely related to gaining the trust of users and the qual...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Interdisciplinary Society
2024-10-01
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| Series: | Interdisciplinary Description of Complex Systems |
| Subjects: | |
| Online Access: | https://indecs.eu/2024/indecs2024-pp596-611.pdf |
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