The impact of advertising on women’s self-perception: a systematic review

The impact of advertising on women’s self-perception: a systematic review

This systematic review explores the multifaceted psychological impact of advertising on women’s self-perception, examining traditional advertising, femvertising, and the emerging effects of digital transformation. By synthesizing evidence from 95 peer-reviewed studies, this review examines the relat...

Full description

Saved in:
Bibliographic Details
Main Authors: Yao Dai, Zhixuan Zhu, Wu Yuan Guo
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Psychology
Subjects:
advertising
women
self-perception
body image
gender roles
female psychology
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1430079/full
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items