Application and practice of artificial intelligence in marketing strategy
Abstract With the development of artificial intelligence technology, its application in the field of marketing is becoming more and more extensive. This study aims to explore the advantages and effects of AI-based marketing methods compared with traditional marketing methods. The study adopts a comb...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-06-01
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| Series: | Discover Artificial Intelligence |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44163-025-00346-1 |
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