VALORIZATION THROUGH "IE" OF THE NATIONAL CULTURAL HERITAGE WITHIN THE COUNTRY BRAND
One of the variables that make up the hexagon of the country brand is the cultural heritage, made up of all the assets that express the values, beliefs, knowledge and traditions that form the bridge between generations. The traditional “ie” is a complex component of tangible and intangible cultural...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2023-10-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2023/3).%20Cenar.pdf |
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