VALORIZATION THROUGH "IE" OF THE NATIONAL CULTURAL HERITAGE WITHIN THE COUNTRY BRAND

One of the variables that make up the hexagon of the country brand is the cultural heritage, made up of all the assets that express the values, beliefs, knowledge and traditions that form the bridge between generations. The traditional “ie” is a complex component of tangible and intangible cultural...

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Bibliographic Details
Main Author: IULIANA CENAR
Format: Article
Language:English
Published: University of Petrosani 2023-10-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:https://www.upet.ro/annals/economics/pdf/2023/3).%20Cenar.pdf
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