VALORIZATION THROUGH "IE" OF THE NATIONAL CULTURAL HERITAGE WITHIN THE COUNTRY BRAND
One of the variables that make up the hexagon of the country brand is the cultural heritage, made up of all the assets that express the values, beliefs, knowledge and traditions that form the bridge between generations. The traditional “ie” is a complex component of tangible and intangible cultural...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2023-10-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2023/3).%20Cenar.pdf |
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| Summary: | One of the variables that make up the hexagon of the country brand is the cultural heritage, made up of all the assets that express the values, beliefs, knowledge and traditions that form the bridge between generations. The traditional “ie” is a complex component of tangible and intangible cultural heritage, through tradition, continuity, relevance and perspective, a testimony to human creative potential. Its contribution and particularities to the enhancement of national cultural heritage is a challenging subject, whatever the approach: carrier of sacred symbols descended from the Carpatho-Danube Neolithic; shaping element for the Romanian culture strongly marked by the specificity of each region and even more; presents religious connotations; exponent of beauty, elegance and cultural heritage for modern outfits, with deep symbolism; the paradox between the acceptance of prefabricated images and the need to relate to the image; source of inspiration for painters and photographers; important resource for employment and social cohesion; managerial challenge; marketing tool, including through digitalisation; significant contributor to the development of the creative and sustainable economy, etc. Through the present research we aim to create a panoply image of the traditional “ie”, as an element of valorisation of cultural heritage within the Romanian national brand. |
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| ISSN: | 1582-5949 2247-8620 |