Making abstract values tangible: how European University Alliances construct their visual identity in the perspective of creativity

The European University Initiative established 64 transnational alliances of higher education institutions. Each of these European Universities Alliances seeks to align universities to enhance academic excellence and competitiveness of the European Higher Education Area. While branding of higher ed...

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Bibliographic Details
Main Authors: Robert Radziej, Katarzyna Molek-Kozakowska
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2024-11-01
Series:Creativity Studies
Subjects:
Online Access:https://jeelm.vgtu.lt/index.php/CS/article/view/20020
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