Navigating play: gaming experience and ad avoidance of in-game mobile ads
Abstract Game users generally avoid advertisements placed in the game environment because of the distraction created. However, game developers and advertisers aim toward the higher acceptance of ads. Such a situation creates a dichotomy of interests among the stakeholders. This study aims to conduct...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-05-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01216-7 |
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