Ambient Advertising in Metaverse Smart Cities
The paper analyzes the main aspects of ambient advertising, metaverse and smart cities. This type of advertising is creative, relatively inexpensive and uses the context of a city’s area to provide a new experience to its residents and tourists. The article aims at displaying the overlapping of thi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Pro Universitaria
2023-03-01
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| Series: | Smart Cities and Regional Development Journal |
| Subjects: | |
| Online Access: | https://scrd.eu/index.php/scrd/article/view/175 |
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