Hyperlocal marketing: conceptual representation status, technological foundations and directions of development.
Hyperlocal marketing is a modern format of interacting with customers in the offline segment of retail and services, aimed at increasing sales by optimising strategies for promoting specific products. In conditions of market saturation, traditional marketing methods become less effective, so the use...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Government of the Russian Federation, Financial University
2024-12-01
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| Series: | Управленческие науки |
| Subjects: | |
| Online Access: | https://managementscience.fa.ru/jour/article/view/601 |
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