SEGMENTING THE U.S.A. NON-TRAVEL MARKET
Tourism marketers focus on understanding the many different segments that comprise their visitors. Understanding these segments’ motivations for travel is important in order to motivate repeat visitation and to attract like-minded consumers to visit. But how about those who do not travel? This su...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2011-12-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1022 |
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