The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance

The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance

Digital transformation has become a critical driver of competitiveness in various industries including agriculture. With challenges such as limited market access and low competitiveness of agricultural products, digital marketing competencies have emerged as essential for improving business per...

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Bibliographic Details
Main Authors: Nofal Supriaddin, Astil Harli Roslan, La Ode Hamida
Format: Article
Language:English
Published: Society for Innovative Agriculture 2025-07-01
Series:Journal of Global Innovations in Agricultural Sciences
Online Access:https://jgiass.com/pdf-reader.php?file=The-Moderating-Role-of-Agricultural-Product-Categories-in-the-Relationship-Between-Digital-Marketing-Competencies-and-Marketing-Performance.pdf&path=issue_papers
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