The Moderating Role of Agricultural Product Categories in the Relationship Between Digital Marketing Competencies and Marketing Performance
Digital transformation has become a critical driver of competitiveness in various industries including agriculture. With challenges such as limited market access and low competitiveness of agricultural products, digital marketing competencies have emerged as essential for improving business per...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Innovative Agriculture
2025-07-01
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| Series: | Journal of Global Innovations in Agricultural Sciences |
| Online Access: | https://jgiass.com/pdf-reader.php?file=The-Moderating-Role-of-Agricultural-Product-Categories-in-the-Relationship-Between-Digital-Marketing-Competencies-and-Marketing-Performance.pdf&path=issue_papers |
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