Navigating the image discrepancy: A grounded theory approach to understanding Malaysia's image among Chinese tourists.
The number of Chinese tourists visiting Malaysia has not returned to pre-pandemic levels, raising concerns that recent negative news stories widely circulated on Chinese social media may be a contributing factor. Due to the limited number of reviews, sentiment analysis struggles to determine whether...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0324148 |
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