Digital marketing strategies for luxury fashion brands: A systematic literature review
The main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands. To do this, the study explores the implementation of digital marketing strategies that are adopted by the luxury fashion brands....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096824000983 |
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