The Influence of Electronic Word of Mouth in Social Media on Yemeni Consumers’ Purchase Intentions
As a leading source of consumer knowledge, eWOM has been expanding and diversifying across various formats and platforms; yet social media has proven to be an especially effective platform for eWOM and remains one of the most significant sources of information. This study, therefore, reinforces the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Taez University
2025-07-01
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| Series: | مجلة العلوم التربوية والدراسات الإنسانية سلسلة الآداب والعلوم التربوية والإنسانية والتطبيقية |
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| Online Access: | https://hesj.org/ojs/index.php/hesj/article/view/1514 |
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