Love vs. principle: Fans' dilemma over idols promoting or collaborating with boycotted products

This study explores the attitudes of K-pop fans when faced with the dilemma of their idols collaborating with boycotted products. The research was conducted qualitatively by combining digital ethnography and audiovisual analysis methods. Data were collected through observations of K-pop fans'...

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Bibliographic Details
Main Author: Kusnul Fitria
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2025-04-01
Series:Jurnal Komunikasi
Subjects:
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/36575
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