Love vs. principle: Fans' dilemma over idols promoting or collaborating with boycotted products
This study explores the attitudes of K-pop fans when faced with the dilemma of their idols collaborating with boycotted products. The research was conducted qualitatively by combining digital ethnography and audiovisual analysis methods. Data were collected through observations of K-pop fans'...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Communications, Universitas Islam Indonesia
2025-04-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/36575 |
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