Exploring Consumer Willingness to Pay for Food Safety in Produce: A Focus on Small vs. Large Farms

Multiple studies have investigated consumers’ willingness to pay premium prices for produce grown under conditions that are more regulated and safer than those of conventionally grown crops. However, little is known about whether the presence of food safety labels and farm size affects consumer will...

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Bibliographic Details
Main Authors: Autumn Stoll, Maria I. Marshall, Renee Wiatt, Yaohua Feng
Format: Article
Language:English
Published: Elsevier 2025-07-01
Series:Journal of Food Protection
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Online Access:http://www.sciencedirect.com/science/article/pii/S0362028X25001164
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