Redefining luxury: exploring the natural connection with sustainability beyond labels
Purpose Once considered improbable, the fusion of sustainability and luxury has emerged as a captivating concept in contemporary consumer culture. The growing emphasis on integrating sustainability into luxury products has raised concerns about potential consumer backlash. The current research propo...
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2423054 |
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