Redefining luxury: exploring the natural connection with sustainability beyond labels

Purpose Once considered improbable, the fusion of sustainability and luxury has emerged as a captivating concept in contemporary consumer culture. The growing emphasis on integrating sustainability into luxury products has raised concerns about potential consumer backlash. The current research propo...

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Bibliographic Details
Main Author: Nermain Al-Issa
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2423054
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