The Attractiveness of TikTok Live Shopping to User Emotional Satisfaction

The aftermath of the Covid-19 Pandemic had an impact on the physical and mental health. Even for workers, it causes anxiety due to job loss. The background of this research is the phenomenon of a pandemic that causes excessive public pressure. The emergence of Tik Tok Live Shopping in 2022 provides...

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Bibliographic Details
Main Authors: Manik Sunuantari, Alma Mandjusri, Imsar Gunawan, Raihan Muhammad Farhan
Format: Article
Language:English
Published: Universitas Islam Bandung 2023-08-01
Series:MediaTor
Subjects:
Online Access:https://journals.unisba.ac.id/index.php/mediator/article/view/2176
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