Clean Customer Master Data for Customer Analytics: A Neglected Element of Data Monetization
Despite the demonstrable benefits of data monetization initiatives for achieving competitive advantages, many of these efforts struggle to realize their potential. Companies often find it challenging to sustain even initially successful data monetization initiatives due to formidable data quality is...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Digital |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-6470/4/4/51 |
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