Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust
The purpose of this research is to analyse the influence of consumers’ perception of Corporate Social Responsibility (CSR) practices on a brand’s image, satisfaction and trust in Pakistan. While the strategic importance of CSR, as a corporate marketing tool, is fairly established in the developed w...
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2019-05-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/75 |
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