Sustainable clicks: exploring Gen Z’s e-commerce engagement and value perceptions for sustainable tourism

Sustainable clicks: exploring Gen Z’s e-commerce engagement and value perceptions for sustainable tourism

Sustainable tourism and e-commerce have emerged as key drivers of environmentally responsible travel behavior, particularly among digitally native Generation Z consumers. This study aims to examine how psychological and value-based factors shape Generation Z's behavioral intentions and influenc...

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Bibliographic Details
Main Authors: Md Istiaq Mohhamad Shuvo, Tanvir Ahmed
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
Subjects:
Generation Z
e-commerce behavior
Sustainable tourism
Intrinsic motivation
Systemic barriers
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825007117
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