Sustainable clicks: exploring Gen Z’s e-commerce engagement and value perceptions for sustainable tourism
Sustainable tourism and e-commerce have emerged as key drivers of environmentally responsible travel behavior, particularly among digitally native Generation Z consumers. This study aims to examine how psychological and value-based factors shape Generation Z's behavioral intentions and influenc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825007117 |
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