The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design

The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design

Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypoth...

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Bibliographic Details
Main Author: Roro Arinda Reswanti Julian Pratama
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Consumer Negative Reviews
Post-Purchase Behavior
Religiosity
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2797
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